Sneak-peak behind the scenes OpenMiracles tool box


The interactive experience model, described in “The Museum Experience” (1) is situated in a 3-fold context: the personal context, the social context and the physical context.


In the personal context, the visitor arrives at the museum with a pre-ordered set of interests, motives and inclinations. The experience that awaits him bears the connotation of self-realization and is therefore emotional and easily distracted.


In the social context, the museum experience is highly influenced by the various types of groups that visit the museum together. People seldom visit a museum by themselves and a visit with two kids is fundamentally different than a school visit. The expanded museum experience offered by OpenMiracles is tailor made to suit different people and different situations.


The physical aspects of the museum tour increases or decreases the time spent at various locations within the museum and the overall time spent at the museum. Contact us to learn how we tackle the physical aspects when fabricating expanded visitor-centered experiences.


All the aspects are gradually built as the visitor go on with his tour. The unique nature of every visit is built upon the interaction between each aspect. A great example illustrates how the reality we experience is utterly unique to each person. Three people stand in a dark room(2), each holding a light source directed at an object. The difference between the light rays (the personal aspect), the difference between the angle the light is being shed (the physical aspect) and the common light shed by everybody in the room (the social aspect) will determine the different sight experienced by each of the people present in the room.


OpenMiracles’ augmented reality tool box allows the visitor to experience a tailor made personal experience that heighten the subjective qualities, prolongs the foothold and deepens the experience.

OpenMiracles augmented reality tool box is carefully designed to address all issues contributing to a successful museum experience.


  1. Falk, J. H., Lynn, D. D. (1992). The museum experience. Washington D.C.: Whalesback Books.

  2. Jaynes, J. (1976). The origin of consciousness in the breakdown of the bicameral mind. Boston: Houghton Mifflin.











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